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Outlook-CFore ranking: Their methodology places more weightage on placements abroad than BW. And they have also included the concept of ROI (ie avg salary/ course fee). But again a school could score around 160-170 if it placed just 50% of the students at a median salary that was 50% of IIM A and ad an ROI of 1 ie amt spent on course is balanced by average starting salary earned. Conclusion A placement score of 160 is the MINIMUM you should be looking at in the Outlook rankings. In the case of Businessworld I would make that 170. But keep in mind even that score might mean that 50% of the students did not get a job through campus at all.
Use your brains Rankings are a helpful guide but NOT PERFECT. Do not take them too literally. Some of the results are even comic. Like Sri Singeri Sharada Institute of Management, New Delhi (?) and Dept of Mgmt Studies, University of Kashmir (??) featuring ABOVE Somaiya and Sydenham of Mumbai in the BW ranking. (The mind boggles at WHICH companies came for campus recruitment to Kashmir enabling the university to claim a score of 132.45 under placements). The Problem of Fudged Data All the rankings basically rely on institutes to supply them the information and this is later cross-checked. But you can imagine that some incorrect data does slip through. In the "Fine Print" section, Outlook explains the methodology of its ranking: 769 B schools were contacted, of which 226 responded. 65 schools were subsequently dropped for fudging data. When contacted, Premchand Palety of CFore, which conducted the Outlook exercise admits,” This is the fourth time I am ranking B schools and I assure you, fudging is a major problem. We are sorry we can't give you the information (on who was dropped for fudging) as this is too sensitive”. We sure wish Outlook had enlightened us on who these institutes were and what data was fudged, because the guilty B schools will continue to entice students using this data. A B school Hall of Shame!
A Question of Priorities What the student may be looking for in a B school and what a magazine is looking for when ranking an institute are not always the same. eg A lot of emphasis has been given to full time faculty and research output whereas most B school students we spoke to were in fact happy being taught by visiting faculty and evaluated their institute by the quality of its placements.
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