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The Business Today B School rankings
Business Today, in association with A C Nielsen ORG MARG has also come out with a B school ranking. This one is based on the perceptions of HR and functional heads of companies, MBA students and aspirants, as well as young executives. Citing the problems with collecting precise placement and academic data the survey essentially measures Brand Equity. The older, more well known institutes have fared well, while newer schools like IIT SOM and MDI rank lower than in other surveys. Be careful, as past glory may not always translate into current placements.
Red flags:
a. Loyola being ranked # 9
b. Symbiosis being placed above JB and FMS
c.XIM B above IIM K, MDI.
d. Birla Inst. Delhi, Badruka and Osmania (Hyd) and IIPM Mumbai in top 30
e. IIT SOM ranked very low, NITIE is missing.
Conclusion: Whatever the survey do not take at face value!
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Business Today Rankings |
1. IIM A
2. IIM B
3. IIM C
4. XLRI
5. IIM L
6. Symbiosis Pune
7. JBIMS
8. FMS
9. Loyola
10. NMIMS |
11. IIM Indore
12. SP Jain
13. XIM B
14. IIM K
15. IMT
16. MDI
17. Birla IMT, Delhi
18. Amity
19. Somaiya
20. IIT SoM |
21. Badruka, Hyd
22. Osmania, Hyd
23. Welingkar
24. Sydenham
25. ICFAIHyd
26. IIPM Mum
27. IISWBM
28. B K Ahd
29. Christ
30. Nirma |
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Mystery of the Missing Institutes
Regarding some of the big names such as Bajaj, MDI, NMIMS, Sydenham and XIMB missing from the Outlook survey, this is what Premchand Palety of C Fore had to say: “Of the names you mentioned, Sydenham did participate in the survey. In Outlook Money, their name is featured among top B-schools as far as placements are concerned. But both Sydenham and Jamnalal have only 3 permanent faculty and none of them has contributed to research, a critical parameter for ranking. Apart from placements they have nothing to boast of. Their infrastructure is pathetic. We felt its good to take them out of the rankings and give them time to improve themselves as we did not want to hurt their alumni and current students with poor ranking. Two other directors of institutes you mentioned did call me and explained why they were sure of low rankings and so decided to keep out.
My advice to prospective students would be to not blindly follow rankings and to talk to existing students. I have co-authored a book on the best B schools, published by Penguin. Objective facts of different B-schools are mentioned. A part of data is available on our site
www.indiabschools.com too. Students can compare objective facts of different B-schools and arrive at heir own conclusion".
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