| The IMS JAM Concert | ||||||||||||||||
| Nov 19th, 4-city event; for those who sat for CAT!!! | ||||||||||||||||
| There is life after CAT! | ||||||||||||||||
| Sunday, 19th November, 2006:
India witnessed a musical extravaganza, as JAM – Just Another Magazine
presented for all the CAT students - THE IMS JAM CAT CONCERT, in
association with AIRTEL and Worldspace. A Rock Concert across four major
cities, i.e. Mumbai, Pune, Chennai and Bangalore where all those who sat
for the CAT let their hair down. The concert was a perfect way to chill
out after taking one of the toughest tests, was open not just to CAT
aspirants but also existing MBA students and other music lovers. The
icing on the cake: the entry was absolutely free! THE IMS JAM CAT Concert had the best rock bands playing. |
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| The invites were distributed
at the Mock CAT Centres on 12th of November in 40 centres across 4
cities. In all 25,000 invites were distributed across the 4 cities one
week prior to the CAT. Road show B-Schools and Degree colleges: Posters and invites were also distributed at B Schools & degree colleges. Sponsor- branded qualis drove all over the 4 cities. Café Coffee Day Activity was carried out in 44 centres, in all four cities. With 2 promoters per outlet, per city,500 invites were given out per outlet. Invites with every coffee ordered, and with every JAM subscription. The ‘D’ Day, CAT 19th NOV 2006. 8-9 CAT centres per city. 1000 invites were distributed per centre, per city. Totally 29 CAT centres in 4 cites – 3 promoters at each centre. |
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| Media and Ground partners Live Television coverage & celebrity promos ran on Times NOW. Radio spots – Promo spots on Radio Mirchi in all 4 cities. Online coverage being done by Rediff.com, Agency FAQ’s, quiz on Brand reporter and PaagalGuy.com. Post event Press Coverage by Sunday City Express - Bangalore, Hindu - Bangalore, Hindustan Times – Mumbai. |
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