JAM comes out with this stunning piece of news- Balbir Pasha is nobody else but Digen Verma......after the Frooti campaign in which he was never shown, he was jobless for quite some time and started driving a truck to make a living, grew a beard and renamed himself Balbir Pasha. However, old habits die hard and he finds himself back as the star of a faceless campaign.

His only plea is “Kabhi to mujhe apna thobda dikhane do.....” Coming soon... More Public Service Campaigns: Saurav ka parade hoga kya? Ariel mein jeans fade hoga kya? JAM kabhi seedha aur staid hoga kya?

Balbir Who? For those of you who don’t reside in Mumbai, here’s the deal: Balbir Pasha is the mascot of the AIDS Awareness campaign devised by Lowe Lintas for NGO Population Services International.

The hi-voltage outdoor campaign kicked off with the teaser “Balbir Pasha ko AIDS hoga kya?”, followed by the now (in)famous Manjula hoarding. Just as women named Manjula were contemplating a name change the next hoarding in the series has comeup. JAM notes: In the one month it took the agency to decide on this next line, Balbir has upgraded from a sariwali nari to a jeansclad babe!











Jahan pehle Manjula uski regular thi, now his associations are in the plural form (“Balbir sirf swasth dikhne waalon se sambandh rakhta hai”). Talk about sending out mixed signals...
Inputs from Prerak Ved